SteveO's Tumblelog

Another One of Life’s Turns — 

Part of a series of promotions for Swiss Life Insurance, identifying the many mantras we say to ourselves that eventually get twisted down the path of a life. (source: Spillmann/Felser/Leo Burnett:adsoftheworld:ianbrooks) 

While the sentiments are pretty horrific, the fact that they are using only typography, and well-written plays on words… I have to say “Kudos.” -S